Outdoor Media

In order to better serve you, we have put together the following comparisons of all available outdoor media outlets…

LED Traffic AdBoard

Flexibility is the main advantage of this unique LED messaging sign is a mobile billboard that displays specific text messages. This product can be used to achieve market saturation, or be skewed to reach a specific demographic target.

Cost

Avg.: $2,500 Initial Investment(tax deductible), then Fuel Cost Only
Production: Avg. $0
Installation: $0

Digital Traffic AdBoard

Flexibility is the main advantage of this unique digital sign is a mobile billboard that can display unlimited ads. This product can be used to achieve market saturation, or be skewed to reach a specific demographic target.

Cost

Avg.: $5,500 Initial Investment(tax deductible), then Fuel Cost Only
Production: Avg. $0
Installation: $0

Mobile Billboard

Flexibility is the main advantage of this mobile billboard. This product can be used to achieve market saturation, or be skewed to reach a specific demographic target.

Cost

Avg.: $1,000/day
Production: Avg. $900
Installation: Avg. $200

 

Transit Display

Purchased as a package of multiple displays. Delivers high profile exposure near point of purchase locations. Generates quick recall, which can establish brand awareness.

Cost

Avg.: Package Avg. $5,500/mo. for five displays. Total bus wraps priced separately.
Production: Avg. $50/poster
Installation:

Billboard

Delivers high frequency. Located on highly visible, heavy traffic locations such as expressways, highways and major intersections.

 

Cost

Avg.: Avg. $1500 – $5000/mo each. High demand units $10,000+
Production: Avg. $1,200 each unit
Installation: Varies.

Premier Panel

Targets desired consumers demographically and geographically. Combines the creative impact of a bulletin with the reach and frequency of a poster program.

Cost

Avg.: Avg. $2,500 to $3,500/mo each.
Production: Avg. $600 each unit
Installation: Varies.

 

30 Sheet Poster

Purchased in multiples, these provide efficiencies to media plans by lowering cost per thousand impressions. Ideal for new product or service campaigns within a market.

Cost

Avg.: Avg. $4,500/mo. for five poster.
Production: Avg. $100 per poster
Installation: Varies.

 

8 Sheet Poster

Purchased in multiples, offers versatility for short-term seasonal and regional campaigns.Great for targeting ethnic areas.

 

Cost

Avg.: Avg. $5,000/mo. for 20 posters
Production: Avg. $50/poster
Installation: Varies.

Premier Square

Unusual size creates a dramatic impact. Ideal for targeting specific market segments within a marketplace.

 

Cost

Avg.: Avg. $3,500 to $5,000/mo each. High demand units $10,000+
Production: Avg. $1,200 each unit
Installation: Varies.

Wallscapes

Accommodates a wide variety of unusual creative sizes and shapes. Towers above the streets, creating a spectacular landmark and eye-catching medium.

Cost

Avg.: Avg. $15,000/mo each.
Production: Based on size and installation
Installation: Varies.

 

Transit Shelters

Purchased in multiples, this product offers outstanding visibility and quality impressions within a glass showcase. Delivers high circulation figures due to its curbside positioning along main roadways.

Cost

Avg.: Avg. $5,000/mo. for 10 units
Production: Avg. $50/poster
Installation: Varies.

 

Airport Displays

Purchased as a package of multiple displays. Captures the attention of passengers throughout their entire airport visit from gate check-in to baggage claim.

Cost

Avg.: Package Avg. $25,000/mo. for 20 displays.
Production: Varies by package.
Installation: Varies.

 

Mall Displays

Purchased as a package of multiple displays. Delivers messages to an audience that is ready to make a purchase. Reaches targeted demographic groups.

Cost

Avg.: Package Avg. $5,500/mo. for eight displays.
Production: Avg. $50/poster
Installation: Varies.

 

Commuter Rail Display

Purchased as a package of multiple displays. Reaches captive, often upscale suburban commuters, shoppers and business professionals. Offers “face-to-face” impact on platforms, waiting areas, and high traffic corridors.

Cost

Avg.: Package Avg. $25,000/mo. for 30 displays.
Production: Varies by package.
Installation: Varies.

Taxi Display

Purchased as a package of multiple displays.Taxis follow the population flow throughout the day. As excellent point-of-sale medium, Taxi advertising brings your message within close proximity to the buying decision.

Cost

Avg.: Package Avg. $14,500/mo. for 50 tops.
Production: Avg. $25/poster
Installation: Varies.