The Power of Mobile Advertising

Have you ever stopped to think how powerful billboard ads are? Think about the companies that advertise on billboards. The majority of them are major companies with millions of advertising dollars to spend each year. There is no doubt this powerful advertising medium is one of the best. Now consider the power of a billboard, not one you drive by, but one that DRIVES BY YOU! Your advertisement will penetrate the minds of commuters, pedestrians and large crowds as they are captivated by the moving message that stands before them. And it is three messages not just one!

If you’re not yet convinced, consider the following:

“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.”
The Point of Purchase Institute, Washington, D.C.

“In the out-of-home advertising industry, mobile billboard displays are the most effective form available boosting product and name recognition fifteen times greater than anything else available!”
The European Outdoor Advertising Association, Zurich, Switzerland

“Our study measured consumer awareness and sales between static billboards, mobile billboards, and no billboards. 43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the mobile billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but mobile billboards resulted in an increase of sales of 107%!”

Product Acceptance and Research, Inc. Washington, D.C.

“Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they’re either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions.”
Caroline E. Mayer, The Washington Post

97% is the recall rate on mobile advertising.
Outdoor Advertising Magazine TACA’s market research

96% of respondents say mobile advertising is more effective than traditional outdoor advertising.
Outdoor Advertising Magazine TACA’s market research

Mobile advertising generates 2.5 times more attention than a static billboard.
Perception research

The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising.
Capital Communication